World Golf Day

Objective

IMG have been appointed lead consultants to World Golf Day; which will become a unique global charity.

Approach

IMG have created a vision outlining World Golf Day's brand positioning and its operational content.
Beginning in 2011 and annually, World Golf day will unite a global golfing community, playing the sport they love to raise money for a series of charities.

Result

World Golf Day, as a brand, will take the positive aspects from established charity brands such as Livestrong, Sport Relief and UNICEF and combine them with the interactivity of YouTube and MySpace.
World Golf Day will set a new example for all charity brands and NGO'S.
Charitable causes worldwide will gain from the creative fund raising efforts of golf facilities, players and non-players. Such participating bodies will join a community of giving, offering numerous mutual benefits.
IMG have the opportunity to be the driving force behind what will become one of the most prominent global sporting charities.